Health care can be confusing. Between copays, eligible expenses and dense coverage policies, sometimes it feels like you need a master’s degree just to understand your hospital bill. And with high deductible health plans gaining popularity each year, it’s critical that employees understand what their health decisions are costing them. This is where health advocacy services—sometimes called patient advocacy—can help.
Health advocacy services are basically what they sound like: having a personal advocate who will fight for your best health interests. Imagine a seasoned industry professional who can help you untangle the web of health care and insurance mumbo jumbo.
These are just some of the services health advocates may offer:
Think of health advocacy services as an extension of your HR department—existing to help employees with any health care concern.
Who Can Receive These Services?
Health advocates are available to anyone who needs help navigating the murky waters of health care. Sometimes individuals may even seek out an advocate on their own. This typically happens when someone is drowning under a mess of health care circumstances. For example, inheriting the bills of a loved one who passed away after undergoing complex medical care.
A more common scenario is an employer offering health advocacy services to their employees as part of a benefits package. Employees could still receive the same services, but not have to worry about the cost of their consultations—a common reason why individuals shy away from these helpful services.
Benefits for Employees
Beyond the services listed earlier, a health advocate can provide help with:
Above all, peace of mind is perhaps the largest benefit for employees. Imagine the relief if someone told you they will help you coordinate your chronic care. Sounds good, right? Employees can lay out all their health concerns and a professional will help explain everything.
Most advocates are available at any hour of the day, meaning employees will never have to worry about rearranging their schedules. Any time they have a question, an advocate will be there.
Benefits for Your Company
Instead of an employer or HR dealing with complicated employee health questions, a trusted resource does it instead. This not only frees up your time, but shortens response times for employees.
Another benefit is employee productivity. These services can help employees focus on work instead of a health care nightmare at home. This makes health advocacy a win-win for them and your company.
Many health advocacy groups are independent from insurance carriers. This means insurance will not cover their services. But some carriers do have their own advocates who can assist employees, free of charge, although this is less common.
Health advocacy services can range anywhere from $40 an hour to a couple hundred dollars, depending on the organization and the service. However, many groups will negotiate a contract of just a few dollars per employee, per month. This makes health advocacy most affordable when offered through your company, instead of employees seeking it out on their own.
Since some health advocates work directly for insurance carriers, you must consider what benefits they may have. For instance, these advocates could provide essential health plan perspective that others could not.
However, contracting with an independent group may provide the most peace of mind for your employee. Since these groups are not employed by insurance providers, employees can be certain that their needs are coming first.
Another consideration is that many disputes handled by health advocates stem from underlying plan issues. For instance, many employees seek help handling an unpaid claim or help understanding their treatment options under a plan. In both cases, critics argue that the plans themselves should be reassessed, rather than employing advocates to explain them. In other words, a simpler plan design or more employee communication materials may be more effective in the long run.
Offering health advocacy services can be a cost-effective way to satisfy your employees and the HR department, but it’s not for everyone. Deciding which group to contract with will depend on factors like price and services offered to ensure the right fit for your company. Consider surveying employees to determine if an advocate group or plan changes would be most beneficial for your company.
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An AssuredPartners Agency
In February 2020, The Friedman Group joined AssuredPartners, the 11th largest insurance brokerage in the U.S. This partnership provides us access to additional capital and a national footprint that enables us to continue to negotiate the most favorable coverage terms and conditions for our clients, and allows us to provide an even broader spectrum of risk management support services.