The benefits of benchmarking your employee benefits program

An attractive benefits program is vital for your recruiting and retention efforts, but it is also a significant expense. To ensure you are providing a package that is both competitive and economical, you need to know how your offerings compare to others in your industry.

Benchmark data can provide valuable insight for evaluating your benefits package, including:
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• Where your weaknesses are
• Where your strengths are and how to maintain them
• Which areas you can improve
• Strategies for improvement
• New or different ways to do things

Employer interest in benchmark data has grown over the past decade, as companies look for new ways to manage costs. Analyzing how other companies are structuring their plans and the strategies they are using to cut costs may make your own benefit plan decisions a bit easier.


What Data Can You Benchmark?

Whether you are curious to know how your voluntary disability benefits stack up or are wondering if your paid leave program is comparable to competitors, there is likely benchmark data available, including:

• Total costs
• Cost-sharing measures
• Plan design
• Voluntary offerings
• Wellness program
• Paid leave

Health Care Reform Implications

Interest in benefits benchmark data has grown since the introduction and ongoing implementation of health care reform. The regulations and provisions of health care reform require significant changes to benefit plans, and, in many cases, tough decisions for employers.

Knowing how other employers are approaching these issues could be beneficial in helping you reshape your benefits program for this new health care insurance landscape.

​Employers are responsible for implementing many new rules and absorbing their costs, which will likely mean cutting or shifting costs elsewhere. These decisions can make the difference between maintaining a competitive benefits package and seeing a decline in recruiting and retention of quality employees.

Knowing how other employers plan to address these benefits decisions can be incredibly advantageous for your company. Learn more about our Annual Benefits Benchmark Survey.